Ariel's deepest cleaning project is a 3D projection mapping we’ve made specifically for a PR event in Dubai.

This project was our first step into the field of 3D projection mapping. Having created lots of projects for stores and broadcast over the last years, this one was different. The film was projected onto a cooling plant in Dubai, measuring 80 by 35 meters (approx. 260 by 115 feet).

Based on a storyboard from Amsterdam based Agency Muse, we refined the storyline, directed and animated the 3D projection by using different types of media – from 2D and 3D animations to live action elements.