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ATV STATION IDENTS

Series of FIVE

We’ve created a series of five idents to promote ATV, Austria’s first private broadcasting station.

We went for a point-of-view style to achieve a handheld-camera look, making the idents feel more natural and palpable.

Our idea was to always hide the channel’s logo first, only to let the viewer discover it in the end while being distracted by different scenarios in which strange things happen – sometimes even more subtle things you may not discover at first sight. With this concept in mind we scouted some beautiful locations for real live backdrops instead of everything it all in CG. This worked out pretty well but for budgetary reasons we generated the last two spots (summer + winter) with CG and photographs.

Broadcast Design, 2012

Client
ATV

Produced and directed by
EAT MY DEAR

Animation
Simon Griesser 
Miro Klasinc
Anton Woll Söder
Benjamin Philppovich
Beate Höller
Markus Hornof
Patrick Sturm

SoundFX
EAT MY DEAR